Category Archives: Uncategorized – 1 platform for all your food deliveries

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Hellofood is now live in Lebanon after successful launches in several markets around the world, including Jordan and KSA.

The concept is very simple. Hellofood aggregates restaurants’ menus on their online platform. As a user, all you have to do is choose your restaurant, enter an address and order. The restaurant then delivers to your door.

Though most restaurants deliver in Lebanon, this is most interesting because very few restaurants actually have online interfaces for deliveries. After only 2 weeks live, Hellofood already has 26 restaurants registered and growing fast.

The interface is very intuitive and user-friendly, and also soon launching as a mobile app, which has proven successful in Jordan and Saudi.

You can try the service for yourself here:

When you do try it, let us know what you think in the comments.

Ya batrak, ya mufti… I love u But!

Amidst the social turmoil in France around ‘le mariage pour tous’ and gay rights in general as well as the pseudo-debate in Lebanon concerning civil marriage comes a timely and relevant webseries entitled ‘I Luv U But’.

Mouna and Sam are second-generation Lebanese immigrants to  Australia who are having a hard time coping with the contradictions between their gay identities and their parents’ conservative, religious views.

The way out: classic. Fake a heterosexual marriage to each other.

The result: a series of very light-hearted, somewhat cynical, but mostly spot-on funny short episodes following their life as a married couple. Some scenes are somewhat lacking in substance, others are full of wit and humor.

Take a step back and remember homosexuality is still illegal in Lebanon and our current societal debate is around…civil marriage rights. A few thousand miles behind.

I guess better to laugh about it: Check their Youtube channel, Like them on Facebook



Seen through the objective point of view, and the necessary detachment of two Lebanese “marketers” residing in Paris, this blog aims at analyzing societal aspects of the Lebanese and Beiruti youth, through a decryption of what we like to call the society’s “showcase”, mainly the media, the entertainment and marketing industries, the artists, the cultural arena, and more broadly all happenings worthy of discussion within fields that, too often, stand in the shadow of the over-exposed political landscape.