Monthly Archives: February 2010

week&groove – High On The Heels

This week’s track is High On The Heels by The Whitest Boy Alive. Really intelligent ElectroFunkPopRock with a big fat toe in the past. Erlend Øye’s brainchild has now grown into a brainteenager. The “Rules” album is easy to love (did I mention that 1517 is my ringtone since October? Dazzling). Rules were made to be listened to. It’s got this late-Beatles/John Lennon-y thing going on and it’s a blast! Retro and original, the record is a rare coup. Whether you need some fluid tune for a cocktail party or some poolside melody for a Sunday Funday, you’re gonna be awfully spoiled.

wecangrooveinsideyourdirtylittlemind

High On The HeelsThe Whitest Boy Alive

week&groove’s mailing list is elastic. To be added, please send me your email addresses and the ones of potential groovers you may know.

Interested groovers, send “I wanna groove” to weekendgroove@zalum.net

week&groove is a weekly ritual brought to you by bruzdesign

week&groove encourages you to purchase the albums of the artists you like.

Advertisements

week&groove – Bonjour!

This week’s track is Bonjour! by Black Market Audio. Now that’s what I call a soundtrack for a pure Tupperware party! The sexiest words are those without meaning! What a secret recipe! Yeh yeh beats! Lunatic grooves! Kinky melodies! Tropical fruits from Tiki-Bongo Land! Dutch pop here we come! I tried it! It’s the ideal mp3 gadget for a post-valentine striptease! Moan…

wecangroovebeforewecan

Bonjour! – Black Market Audio

week&groove’s mailing list is elastic. To be added, please send me your email addresses and the ones of potential groovers you may know.

Interested groovers, send “I wanna groove” to weekendgroove@zalum.net

week&groove is a weekly ritual brought to you by bruzdesign

week&groove encourages you to purchase the albums of the artists you like.

Mashrou3 Leila – Raksit Leila

It’s creations like this one that make me genuinely proud of the Lebanese artistic scene.

Mashrou3 Leila and Yelostudio simply outdid themselves on this one.

A colorful, harmonious, twisted mix of image and sound.

5 minutes of pure bliss…

Lebanese laique pride – by Rayess Bek

| Le bijou est aussi un droit | Really?

It’s been a while since we’ve bashed on a campaign on here. I was starting to miss it. Clementine (agency) has just made the job real easy.

This campaign is wrong on so many levels I wouldn’t know where to start.

Let’s go for the creative concept: so “A jewel is also a right”? I realize this is a literal translation, but I have to say I really tried digging deeper to translate more meaningfully; didn’t find anything there. So a jewel is also a right. As in, a jewel is so many (obvious?) things, but what we hadn’t realized is that it is also the right of every woman. Please note that “a right” here, actually takes on the same significance as it would in “women rights”. Kind of pretentious if you ask me.

At this point, i thought I read “Le bijou aussi, est un droit”, as in “jewels too are a right” which in many ways would’ve made more sense if backed with the proper execution. That would be a woman actually taking advantage of all her rights (voting, working, gender equality in general…) and then signing with a slogan that would imply something like: “you fought for your rights, you obtained them, today you can’t live without them…well, treating yourself (or having your man treat you) to jewelery is also your right. Take it”. Now , I’m not saying that would be a good concept, but it could make sense on a certain level. “A jewel is also a right”: means absolutely nothing.

Now as if this wasn’t enough, the ad actually includes a call to action: “reclame-le”, as in “claim your right to a jewel”. Beyond the blatant lack of subtlety required for a luxury brand, the very concept of claiming your rights implies claiming them from someone. In this case, the only interpretation I can find is for a woman to claim a jewel form her husband/boyfriend (who’s been holding back?)… This, in the 21st century, from the agency that gave us “sois belle et vote” is sort of aberrant. If you’re going for global brand image, try shooting ahead of the traditional, patriarchal society’s mentality. How about empowering the woman to believe she can actually cater for herself, even when it comes to luxury items? But moving on…

So the copywriter sucks, we’ve established that. Now on to the art director and the brilliant execution. The first word that came to mind was “whaaaaatttt?”. I don’t get it. I really don’t. If someone does (or if one of the creators happens to stumble on this page, please enlighten me).

A woman, sitting alone. She’s sad? Maybe nostalgic. She’s pensive. What is she thinking about? Her lack of jewelry maybe? Notice none of the women is actually wearing any piece of jewelry. Ballsy, but you gotta have a concept behind it. In this case, paired with the solemn piano music, it looked more like an awareness campaign for breast cancer than anything else.   What’s with the closed, confined, dark spaces? Not a smile, not a single shiny object, not one of these women emits any positive sentiment whatsoever. Basically an ad for a jeweler that lacks all communication codes of the industry.

While most clients in Lebanon probably lack that kind of insight, agencies are expected to know better.

Watch with moderation. Seriously damages eyes, ears and brains!

week&groove – Heartbreaking Maps

This week’s track is Heartbreaking Maps by Metronomy vs. Yeah Yeah Yeahs. Anyone who hasn’t lived in a grotto for the past few years could tell you how exceptional each of Metronomy and the Yeah Yeah Yeahs are. If you disagree, you’re a terrorist. DJ Clive$ter takes just enough from both original songs to come up with this invigorating mash-up. He gave the unofficial love song of the decade a proper UK Electro spa. Just for you to know, when I first ran across this anthem, I think I had a severe spasm. Sometimes it’s good to be hurt.

wecangroovewiththreevicioustongues

Heartbreaking MapsMetronomy vs. Yeah Yeah Yeahs

week&groove’s mailing list is elastic. To be added, please send me your email addresses and the ones of potential groovers you may know.

Interested groovers, send “I wanna groove” to weekendgroove@zalum.net

week&groove is a weekly ritual brought to you by bruzdesign

week&groove encourages you to purchase the albums of the artists you like.

Dine Out For Haiti at Beirut Restaurants

“Dine Out for Haiti @Beirut Restaurants” is an initiative encouraging restaurants to donate up to 10% of sales on February 9th.

NoBrand owner Badeeh Abla of Beirutrestaurants.com and ilili restaurant NYC owner Philippe Massoud (founder of Dineoutforhaiti.org) have joined forces, in collaboration with Rotana Hotels Lebanon, encouraging restaurant owners to raise funds for Haitian relief efforts. To date 35 restaurants in Beirut have signed up to donate up to 10% of sales on February 9th.

The Dine Out for Haiti initiative began in the United States with Massoud calling on restaurant owners there to donate up to 10% of sales and 5% of server gratuities to relief efforts www.dineoutforhaiti.org. Mr Abla soon approached him to continue the effort in Beirut, inspiring Cairo and Dubai to also jump on the goodwill bandwagon.

“Beirutrestaurants.com is proud to be a part of what is turning in to a global effort to relieve the suffering of the Haitian people. We hope our participation will inspire others to do their part.” Badeeh Abla, owner NoBrand and Beirutrestaurants.com. Money will be donated to the International Red Cross via the Lebanese Red Cross.

You can check out the full press release and the list of restaurant participating in this operation: here