Bank Med Beirut goes green

More and more companies jump on the trend towards environmentally friendly. Going green is not just a trend of the future. It ‘s just the only option that we survive on our planet.

Environmentally friendly actions don’t have to be large to have an impact. Consistently reducing the amount of energy, water, and paper our businesses use can make a huge difference, both to the environment and to our pocketbooks. There are simple, easy things you can do to go green. How much paper would you save over the course of a year, for instance, if you always ran doublesided copies? A small easy way to go green – but a big result! This is what BankMed is trying to tell us with this campaign.

But are they really going green? It’s a good thing they started to raise awareness for a healthy and clean planet by introducing environmental friendly initiatives Are they offering eco-friendly credit card? Are they launching a complete online-banking service? Or is it greenwashing and the only thing they are trying to do is to promote some sort of nice green corporate image?

What do you think they could do in order to become an eco-friendly bank?

Check out the video. They are part of the “Happy Planet” global campaign made by Impact BBDO Beirut in 2010!

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5 responses to “Bank Med Beirut goes green

  1. A good but slow start. Only when online banking in Lebanon involves more than just checking your account balance, then we’re talking. As long as every single transaction requires me to sign a piece of paper, then they haven’t yet scratched the surface.

  2. Pingback: Tweets that mention Bank Med Beirut goes green | -- Topsy.com

  3. Thats true! I just opened up an account there this week, and I think I must have signed at least ten useless pieces of paper. They need to make strides forward in electronic and online banking. What is keeping them back? I don’t get it! The technology exists! Are they just trying to retain employees by staying backwards?

  4. I guess they’re mainly looking at the “go green initiative” in a CSR approach i.e. towards the community they are operating in: through investing in environmental projects – as opposed to it being an intrinsic philosophy or corporate vision.
    They might want to start inside out, to show they really believe in what they are doing.

  5. Hello! I know I’m a little late in commenting, but I just stumbled upon this post and I couldn’t help but post a reply … online banking with BankMed has existed for quite a while now! it’s called MedOnline (working 24/7) and not only can you check your account balances and transactions history, but you can also perform local and international funds transfers, pay your bills and other installments, even order a checkbook or statement of account (and more!) check out Med Online’s page for more details: http://www.bankmed.com.lb/Personal/MedDeliveryChannels/Remote/MedOnlineSite/Pages/default.aspx … or call / visit your local BankMed branch and ask a CSR about MedOnline … it’s totally safe and secure, and it’s only a couple of clicks away! 🙂

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