More and more companies jump on the trend towards environmentally friendly. Going green is not just a trend of the future. It ‘s just the only option that we survive on our planet.
Environmentally friendly actions don’t have to be large to have an impact. Consistently reducing the amount of energy, water, and paper our businesses use can make a huge difference, both to the environment and to our pocketbooks. There are simple, easy things you can do to go green. How much paper would you save over the course of a year, for instance, if you always ran doublesided copies? A small easy way to go green – but a big result! This is what BankMed is trying to tell us with this campaign.
But are they really going green? It’s a good thing they started to raise awareness for a healthy and clean planet by introducing environmental friendly initiatives Are they offering eco-friendly credit card? Are they launching a complete online-banking service? Or is it greenwashing and the only thing they are trying to do is to promote some sort of nice green corporate image?
What do you think they could do in order to become an eco-friendly bank?
Check out the video. They are part of the “Happy Planet” global campaign made by Impact BBDO Beirut in 2010!